The 4 pillars of a sound PPC campaign
You see a whole lot of start-ups springing up in every field that exists today. So how do you get yours to the top amongst this pile of competition that never fails to grow an inch daily? The formula for success is simple “A good Start-up Concept + A great Marketing Strategy on the Internet= …Continue Reading
A few tips to write quality website content
It is every content writer’s dream to consistently bring out relevant and compelling content that engages the readers. Those who have ventured into this field would readily testify that it is a task easier said than done. That is because however much you love to reach the world through the immense power of written word, …Continue Reading
Social signals and SEO
It’s been brought to light that search engines, especially Google and Bing, give weightage to social signals while determining the search rankings. So, what does this imply? It implies that businesses must create relevant, highly shareable content as part of their SEO strategy. Failing of this would spell doom for their SEO efforts as experts …Continue Reading
Tips for Writing Content for Mobile Users
The mobile is markedly different from traditional desktops and laptops. The big difference in screen size apart, the nature and use of this device also varies considerably. This mandates a separate approach to creating content for the mobile. Focus on Brevity If brevity is the soul of wit, it is the very lifeblood of mobile …Continue Reading
Persuasive Writing and E-Commerce: Is It Important At All?
So you have a sizeable business at hand and you want to draw customers to avail your service and buy your products. You design this excellent website that features your products and services and gives the customer a pleasant experience scrolling through what you offer. But, does it end here? Will the customer be eager enough …Continue Reading
Creating Content without SEO? Think again!
So you have written a piece of great content and published it on your blog. Shared it in your social media profiles and saw some visits real time from these sources, got some likes and shares. After a week you go to your Analytics Dashboard and have an attack! Received a few visits from social …Continue Reading
Copywriting as we transition from Print to Digital
Writing ‘copy’ or so to speak is one of the oldest professions in the world! One cannot ignore its use in advertising – again, one of the eldest professions one can speak of. From its use seen in papyrus to block writing and ink printing to more recently online media, writing has always been a …Continue Reading
Free frameworks- a great way to build your website from scratch
Web designing has come a long way from the late 1990’s when hand coded HTML was used to build websites. Like everything on the web since then, laborious and time consuming web site building programs and codes have given way to time-saving and dynamic techniques. Website building has changed dramatically thanks largely due to the …Continue Reading
Challenges faced by the online advertising industry
The dam has burst and the waters of the online world flood through most of our lives.The internet has become such a huge part of an average individuals’ life that it is sometimes hard to distinguish between the offline world and the online world. Marketers and advertisers too are waking up to the huge impact …Continue Reading
On International Women’s Day, let’s celebrate the power of women. Especially in social media!
International Women’s Day happens every year on March 8. Akin to Mothers Day and Valentine’s Day, this day is all about the women in our lives. No, no, come back! This is not the usual kind of post you see on women-centric holidays that bashes men, and celebrates women. At least not here. Visit my …Continue Reading
