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5 inspiring life lessons from 5 years of content creation

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As we complete five years at Suyati Technologies, I’ve completed five years of creating and editing content for our brand Content Crossroads’  clients, as well as the parent company itself. It has been one roller coaster ride, all the more intense because the content business was not part of our original plan! While I had   …Continue Reading


Content Audits: The Essential Checklist

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Like any other compliance procedure that one follows in a process based organization, a content audit is extremely useful for companies that are serious about their content marketing initiatives. A content audit is an evaluation of the content owned by the company, along with significant details of the impact created by the different types of   …Continue Reading


Top Tips for Creating Content for B2B Clients

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How is your content marketing doing for B2B clients? The last couple of years have seen marketers jump into the big broad world of B2B content creation with gusto. The years of exploration and experimentation are done, and is replaced by analysis and hard-core statsitics. Or is it? What makes B2B content creation so unique?   …Continue Reading


How effective is your B2B Content marketing strategy

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Let’s give a big round of applause to all those who have persisted with their B2B content marketing strategy. The Content Marketing Institute reports that 42% of B2B content marketing initiatives have been effective this year, up 6% from a similar report last year. If you are on the other side of the 42%, complaining about the   …Continue Reading


5 approaches to writing that indicate you do not love your content

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14th February came and went but the Valentine’s Day fever will linger a while longer. While we’re still in the romantic frame of mind, why not ponder over whether you give your content enough tender, loving care? As a freelance writer, the more you love your content, the more your client will too! Here are   …Continue Reading


Show your brand some love this Valentine’s Day

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“When you say I love you, you are making a promise with someone else’s heart. You should honor it with actions to prove it. Love is not only an emotion. Love is a verb.” – Brigitte S So what is the best gift you could give your brand this Valentine’s day? How about offering it   …Continue Reading


4 happenings in 2013 that no content marketer predicted and how to learn from them in 2014!

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Most content marketers are busy buckling their shoes for the next challenging marathon that 2014 is sure to be. At this point, it is important to look back and highlight some of the trends in content marketing that came up as sheer surprises. While hindsight vision is always 20-20, their impact on the content marketing   …Continue Reading


CMI’s “Business Video Marketing Report”

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If you are waiting for compelling evidence before you adopt video in your business marketing strategy, the Business Video Marketing Report from CMI could be just what the jury recommends. The report is offered as the “definitive B2B marketer’s guide to using video to drive brand awareness, leads, and sales”. Video marketing, as a critical component of content   …Continue Reading


“Marketers are idiots”; “Writers are fools”; “That SEO analyst has no clue what he is talking about”

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Marketers are idiots. Writers are fools. That SEO analyst has no clue what he is talking about. Is this what highly accomplished professionals think about their colleagues? If so, it is likely that you have just met a motley group of people in a company’s sales and marketing division. Content building, marketing strategy and SEO   …Continue Reading


My wish list for content marketers and creators for 2014

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2014. Another year filled with theories, strategies, and campaigns for content marketers and content creators. Are you wondering, debating and pondering on the way forward for your content strategy? Are you busy re-evaluating, revisiting and reaffirming your content marketing plans? For content marketers and creators, it is very tough to keep sight on the big   …Continue Reading