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7 strong tips to draw more comments to your blog

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As a writer, do you remember the first ever comment to your blog? In all probability it was a friend or colleague you discussed the post with, and you savored it. Or, it even could have been the reader in you posting a comment. (Some of us have done that too. You know, just a   …Continue Reading


Painting an awesome content marketing picture with the art of storytelling

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Call it an art we grew up on or one that exists since time immemorial, storytelling is a colorful element of life with which we are all quite familiar. Remember those childhood stories that we paid rapt attention to because they were so interesting in every way? They not only seemed wonderfully amazing to listen   …Continue Reading


5 ways in which content curation improves your social media marketing efforts

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The plot for Social Media Marketing has moved on to the next level. While the list of labors required for success has new elements on it, thinking shops have thankfully added new tools to get the machinery up to speed too! The new buzz that’s been making the rounds and drawing every social media enthusiast’s   …Continue Reading


Top 10 tips for editing your own writing

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The idea behind a piece of content is portrayed clearly only when it is stimulating and consumed thoroughly by the reader. Not everyone’s cup of tea, writing is one of the creative arts where learning is a continual process! The advent of the age of the internet has opened up plenty of avenues for writers,   …Continue Reading


The Must Do’s of Content Curation

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According to a recent survey by the Content Marketing Institute, a phenomenal content marketing strategy uses a ratio of 65% original content, 25% curated content and 10% syndicated content. In interviews conducted with over 400 content marketers, as much as 95% were using curated content in some form or the other.Content curation can be easily   …Continue Reading


2014 blogging trends that remain in vogue

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Blogging has come a long way since it entered the marketing mainstream more than a decade and a half ago. Trends have of course changed over time too. As with every year, 2014 too began with a new set of trends that were expected to be picked up by the blogging community. Now that we   …Continue Reading


Surefire tips to wake up the writer within you

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To begin or not to begin? A great question many aspiring writers ask themselves. Every successful writer has gone through this phase of self doubt and inner questioning – “Do I have what is takes to make it big?” Writers are not alone in this web of thoughts. This is a common dilemma faced by   …Continue Reading


4 simple tips to repurpose your content

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Repurposing is the new buzz word in content marketing circles. It is great to repurpose content, provided it does done smartly, without making you appear lazy! So what exactly is repurposing? Repurposing is the art of taking an excellent piece of content that you know has worked for you in the past, keeping its core   …Continue Reading


Lessons from Amazon’s Content Strategy

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Amazon.com has come a long way from being an online bookstore to one of the best in class of digital retailers in the US. This amazing organization that strongly believes in innovation and creating new frontiers for itself now has over 200 million customers. One of Amazon’s most daring strategies has been to move into   …Continue Reading


Why does your business need a Content Strategy?

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Here are some revealing facts on how consumers view content created by businesses. In a recent report published by marketing research firm Nielsen, traditional advertising is no longer trusted by most consumers. In contrast, 58% of global online consumers trust content published in company websites. Almost 50% trust emails and newsletters that they have signed   …Continue Reading