| Page 2012 Blog | Content Crossroads

Blog

Top 10 tips for editing your own writing

Posted on

The idea behind a piece of content is portrayed clearly only when it is stimulating and consumed thoroughly by the reader. Not everyone’s cup of tea, writing is one of the creative arts where learning is a continual process! The advent of the age of the internet has opened up plenty of avenues for writers,   …Continue Reading


The Must Do’s of Content Curation

Posted on

According to a recent survey by the Content Marketing Institute, a phenomenal content marketing strategy uses a ratio of 65% original content, 25% curated content and 10% syndicated content. In interviews conducted with over 400 content marketers, as much as 95% were using curated content in some form or the other.Content curation can be easily   …Continue Reading


2014 blogging trends that remain in vogue

Posted on

Blogging has come a long way since it entered the marketing mainstream more than a decade and a half ago. Trends have of course changed over time too. As with every year, 2014 too began with a new set of trends that were expected to be picked up by the blogging community. Now that we   …Continue Reading


Surefire tips to wake up the writer within you

Posted on

To begin or not to begin? A great question many aspiring writers ask themselves. Every successful writer has gone through this phase of self doubt and inner questioning – “Do I have what is takes to make it big?” Writers are not alone in this web of thoughts. This is a common dilemma faced by   …Continue Reading


4 simple tips to repurpose your content

Posted on

Repurposing is the new buzz word in content marketing circles. It is great to repurpose content, provided it does done smartly, without making you appear lazy! So what exactly is repurposing? Repurposing is the art of taking an excellent piece of content that you know has worked for you in the past, keeping its core   …Continue Reading


Lessons from Amazon’s Content Strategy

Posted on

Amazon.com has come a long way from being an online bookstore to one of the best in class of digital retailers in the US. This amazing organization that strongly believes in innovation and creating new frontiers for itself now has over 200 million customers. One of Amazon’s most daring strategies has been to move into   …Continue Reading


Why does your business need a Content Strategy?

Posted on

Here are some revealing facts on how consumers view content created by businesses. In a recent report published by marketing research firm Nielsen, traditional advertising is no longer trusted by most consumers. In contrast, 58% of global online consumers trust content published in company websites. Almost 50% trust emails and newsletters that they have signed   …Continue Reading


All you need to know about becoming a Content Strategist

Posted on

Content Strategist: This is relatively a new and therefore often misunderstood role in today’s corporate world. Not to be taken lightly though, it is a role that has great value, and can be responsible for changing the game of your content marketing efforts. Most big brands and companies that rely heavily on content marketing are   …Continue Reading


Delivering high quality content with content audits

Posted on

In the previous two articles we dwelt over how content audits can help organizations streamline their content marketing efforts. There is however another aspect to content audits and that is its role in helping writers produce high quality content. The content marketing industry is witnessing an exponential growth this year, and along with it the   …Continue Reading


The best tools and techniques for B2B and B2C content audits

Posted on

A well planned and implemented content audit can help incredibly in determining the success of your content marketing strategy. It can reveal hidden flaws in your content, and also give you excellent indicators on content that is working wonders for you. Research from the Content Marketing Institute reveals that 51% of B2B marketers are moving   …Continue Reading